Many online entrepreneurs view their sites as a necessary business expense rather than a chance to gather new customers. The tips given below can help you change your lackluster website into one of your best marketing and sales tools.


  • Make sure customers can find you. Many businesses don’t have a solid SEO plan, but there are few things in IM that are as crucial. According to a recent report by Forrester Research, almost 80% of internet visitors discover new sites through search engines. A sound SEO campaign can drive targeted, abundant traffic to your site at a small portion of the cost of other advertising methods. Without a high ranking in the search engines, you’ll only get traffic through adds, word-of-mouth and other more limited means.
  • Use content rather than graphics to draw attention to your site. Marketing graphics, audio and other rich media may impress visitors the first time around, but it’s unlikely to keep them coming back. If your goal is to find more customers, you’re more likely to achieve it if you’re offering site visitors something with substance. By offering valuable content that helps readers find solutions, you will establish yourself as an expert in your niche while building a rapport with your audience.
  • Put together announcements and e-newsletters to keep readers up to date. A good newsletter campaign, when delivered to those who’ve signed up, can help your home business PLR keep customers and find new ones. Sending out valuable content helps you to cement your status as an industry expert, and you can also use your newsletter to advertise sales and promos. According to a recent survey by Doubleclick, almost 82% of internet surfers have bought something online because of an ad. However, most of these customers are more receptive to ads from companies with which they already have a relationship.
  • Ensure that existing marketing methods promote your website. Your print ads need to be consistent, displaying your web address and other
  • information. This step can bring more traffic to your site at a relatively low cost, but many companies are still using marketing materials from before they had a website at all.
  • Ensure that your site’s content is focused on meeting the needs of your visitors, not upon your company. Many business owners make the mistake of focusing on themselves too much when rebranding business PLR. Visitors are more concerned with learning the benefits of your products than about hearing the company’s history.

Unlike other types of media, online you only have a little bit of time to convey your company’s USP, or unique selling proposition. The best sites instantly tell the visitor why they need the product, and they use inclusive language. By changing your focus, you can build stronger connections with your readers.